E-commerce design studio, one designer, no agency layer

Product pages and checkouts that convert. Designed by someone who has shipped them at scale.

Black Pixel is the studio of Marin Gasparato. Since 2018 I have designed stores, launch pages and checkout flows for e-commerce and creator brands, including the La Boiserie contest stores, launch after launch.

La Boiserie contest store, desktop and mobile landing pages designed by Black Pixel
La Boiserie, contest store launch pages (desktop and mobile)Shopify
Since 2018designing stores, launch pages and checkout flows for e-commerce and creator brands
Studio of oneyou brief the designer who does the work, nothing is passed down
Async, no meetingswritten briefs, delivery in Figma, revisions until it is right

Selected work

Real stores, real launches. Screens below are from shipped projects, not concepts.

La Boiserie · automotive YouTube channel and merch brand

Contest stores that turn a YouTube audience into customers

La Boiserie gives away cars to its audience through merch drops. I design the whole funnel for each launch: the landing page, the offer and pack selection, the cart and the checkout, then iterate on the numbers of the previous drop.

Landing pagesOffer selectionCart and checkoutShopifyRecurring launches
Three mobile screens of the 10 cars contest landing page
Pack selection screens on mobile
Cart and checkout configuration screens
Three simple steps to enter, mobile screen
Contest t-shirt and its product page
ScopeLanding page, pack selection, cart and checkout for each drop, desktop and mobile, plus the merch and packaging when the launch needs it.
Yasumi's Delivery × Ramune Nitro · creator merch brand

A launch site and merch line with a trip to Japan as the prize

Mobile-first landing page, pack builder and a sticker and tee line designed for a single drop. The whole store is built around one decision: which pack you take.

Launch pagePack builderMerch designMobile-first
Japan trip contest landing page on tablet
Japan trip contest landing page on mobile
Yasumi's Delivery tee and cap
Starfoboiserie · collab drop between two creators

One limited offer, one store, packaging included

Brand mark, packaging, product line and a store designed around a single limited edition. When there is only one thing to buy, the page has one job: make that decision easy.

Brand and packagingProduct pageLimited drop
Starfoboiserie packaging and tees
Starfoboiserie store on laptop
Starfoboiserie store on mobile

How a project runs

Written briefs, fast first delivery, then iterations. No calls unless you want one.

Hand-drawn wireframes of a product page on paper
01

You send the store

URL, what you sell, what the last launch did. I reply within a business day with a scope and a start date.

02

Audit, then paper

I go through your funnel, your analytics and your competitors. Every page starts as a wireframe before it touches Figma.

03

Design in Figma, notes for your dev

Production-ready screens for desktop and mobile, with implementation notes for your developer or your Shopify theme.

04

Ship and iterate

Revisions are included until you are happy. After launch, we look at the numbers together and decide what to change next.

Marin Gasparato, founder of Black Pixel

Who you work with

Marin Gasparato, founder and designer

I am a French designer and I have spent the last eight years inside e-commerce: first building stores for creators, then specializing in the pages where the sale actually happens. Black Pixel is a studio of one. You brief me, I design, nothing gets passed to a junior.

I work asynchronously with clients in Europe and the US, from wherever I am based that season. Briefs and feedback in writing, delivery in Figma.

  • Shopify and custom storefronts, product pages, carts and checkout flows
  • Launch and contest pages for creator brands
  • Merch and packaging when the drop needs it

Pricing

Flat fees, no hourly billing. Start with a Roast; its price is credited toward your first month if you move to Unlimited.

Roast
€1,000one time
The first screen of your product page, redesigned and delivered in 24 hours.
  • Annotated teardown of your current page
  • Redesigned above-the-fold section, desktop and mobile
  • Figma file and implementation notes
  • Credited toward Unlimited
Order a Roast
Unlimited Pro
€5,000per month
For brands shipping every week. Two requests in progress and priority turnaround.
  • Everything in Standard
  • Two requests in progress at once
  • Priority queue, next-day first drafts
  • Monthly review of the numbers
Get started

Have a store that should convert better?

Send me the URL. I will tell you within a day what I would change first, and whether I am the right person for it.